Imago Ink:
Crafting Personalized Books for Every Kid

Introduction

In today's fast-paced world, the joy of reading is often lost in the noise of digital distractions. Imago Ink aims to bring back the magic of storytelling by offering personalized books for kids of all ages. As the Product Manager forthis project, I led a cross-functional team from ideation to launch, creating an online platform that has delighted hundred of users.

The Problem

The market for books is vast, but it often lacks a personal touch. Generic stories may not resonate with every reader, and the search for the perfect gift can be overwhelming. Imago Ink was born out of the need to offer a unique, personalized reading experience and a meaningful gift option.

The Solution

Personalized Storytelling

Imago Ink offers a range of book themes and genres that can be customized with the reader's name, appearance, and even personality traits. This makes each book a unique journey, tailored to the individual.

Real-Time Preview

Our platform provides a real-time preview of the personalized book, allowing users to see exactly what they're getting before making a purchase.

High-Quality Print & Digital Formats

Imago Ink books are available in both print and digital formats, ensuring ahigh-quality reading experience however you prefer to read.

The Process

Research & Discovery

We kicked off the project with extensive market research and user interviews. The insights gained helped us understand the demand for personalized gifts and the increasing interest in interactive and educational materials.  

Agile Development

Our team followed an Agile methodology with 2-week sprints. This allowed us to be flexible and make data-driven decisions quickly.

Soft & Full Launch

After months of development and testing, we had a soft launch to gather initial user feedback. This was followed by a full-scale launch, supported by a targeted marketing campaign.

The Results

  • 90% Customer Satisfaction: Based on post-purchase surveys. 
  • 10,000 Followers on Social Media: Acquired in the first year post-launch.
  • 20% Conversion Ratev20% Conversion Rate: For book purchases: For book purchases.

What I Learned

  • User-Centric Design: The importance of keeping the user at the center of all decisions.
  • Cross-Functional Collaboration: How effective communication across departments can lead to a successful product.
  • Data-Driven Decisions: The value of setting clear KPIs and continuously measuring performance.

Next Steps

The successful run of Imago Ink in Mexico has opened doors for future iterations, including the addition of more genres and languages, as well as expanding to the North American market. We're also exploring future partnerships with educational institutions to incorporate our personalized books into learning programs and corporate sponsors to educate their customers in topics such as health as self-care.